We have already met many of you face to face in Covent Garden Apple Market and it always makes us extremely happy to do so.
For those of you who haven't had a chance, here we are, the duo behind the famous Covent Garden felt bags.
When it all began...
Lux Felt London is a family-run fashion brand and online retailer based in, you guessed it, London. Created in 2017, the company was the brainchild of Magdalena Jonska who, after spending several years in management, decided that she wanted an outlet for her creativity. After trying unsuccessfully to find this creative outlet in different management positions, the inspiration for Lux Felt London came to her over dinner with an old friend. The friend, who worked at a leather-goods company, had brought one of their products to show Magda, but this wasn’t what caught her eye; what did was the felt sleeve in which it was kept.
The next day, inspired by this new idea, Magda decided to make herself a felt sleeve for her laptop. She bought the necessary materials and got to work. It wasn’t long before she realized the potential of her idea. She called her grandmother (Mirka) and her mother (Renata), and told them about her idea; they were on board. After spending some months working on design, Lux Felt London’s first bags came out in September and by April, they had a stand at Greenwich Market. Before long, Lux Felt London went online, at which point, Magda’s sisters, Natalia and Idalia, came on board as models to help advertise the family company!
Working seamlessly together since, Lux Felt London has thrived under the collaboration of these three generations of strong, independent women. Offering high quality products (notably fade and water resistant), with a level of detail usually only found in leather-goods, and available in fifteen different vibrant colours, Lux Felt London’s unique designs combine practicality and elegance in all its products!
Lux Felt London gives me freedom
"Years back I would never have thought I will be here, all my skills are self-taught based purely on my imagination and desire to create beautiful and simple pieces.
Being creative everyday and to decide about every single cut gives me strength, freedom and happiness that I can show through detail orientated products.
I love what I do and I love how it makes my customers feel".
- Magda
/ Main designer / Creator / Founder /
It is not work, it is what I am passionate about
"I worked in many places, I have created many designs and gave all my best to many famous designers but working for myself and understating my own customers needs is different.
It is not work, every minute spend gives me joy. That is why I put my everything into making each piece.
Every bag is important for me, because each of them is made for our customers and their fulfilment is what drives us forward".
- Renata
/ Product Manufacturing / Designer /
Co-Founder /
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